BEYOND MEAT

The Brief in Brief

As Beyond Meat’s trusted production partner, we’ve spent several years helping them make plant-based mainstream. From large-scale sampling tours to high-impact exhibition stands, we’ve been on the ground ensuring their products get into as many hands (and mouths) as possible. The challenge? Creating experiences that not only showcase the taste and quality of Beyond Meat but also spark real conversations about the future of food.

What We Did

We’ve taken Beyond Meat on the road with countless sampling activations, popping up in high-footfall locations to introduce consumers to their delicious plant-based range. At trade shows and exhibitions, we’ve built engaging, visually striking stands that capture the brand’s mission while offering attendees a taste of what’s possible without meat. Whether handling logistics, design, or sustainability measures, we’ve ensured every activation runs smoothly and delivers maximum impact.

Why It Worked

By meeting consumers where they are—whether on the street, at festivals, or in the industry’s biggest trade shows—we’ve helped Beyond Meat break barriers and win over skeptics. Our years of collaboration have fueled their mission to change the way the world eats, one bite at a time.