Pedal-powered and berry delicious

The Brief in Brief

Driscoll’s needed a high-impact sampling activation to support their UK launch and their Devoted to Delicious campaign. The goal? To drive awareness while reinforcing their heritage as the gold standard in fresh berries. Our challenge was to design a standout, mobile experience that could reach key locations, including Whole Foods, high-footfall public spaces, and office hubs.

What We Did

Enter the Electric Berry Bike—a custom-built, pedal-powered sampling unit designed for maximum visibility and impact. Over four weeks, our team cycled across London, popping up in prime locations and handing out over 150,000 samples across 20 days. Sustainability was baked in at every step, from the use of an electric-powered bike to compostable sampling materials.

Why It Worked

By meeting consumers where they were, we transformed passive shoppers into engaged brand advocates, creating an unmissable sampling moment. The result? Tens of thousands of Londoners experiencing the superior taste of Driscoll’s berries firsthand, cementing the brand’s place in the UK market.