delivering purpose, one drop at a time

The Brief in Brief

TrueStart needed a big, feel-good way to announce their launch into Morrisons — something that would grab attention, drive awareness, and feel unmistakably “them.” The goal? Spread positive energy, deliver full-sized samples, and make a splash online and in-store, all while keeping sustainability front and centre. TrueStart asked us to help them create a high-impact sampling tour across Bristol using a fully electric vehicle. The activation needed to cover multiple Morrisons locations, doorstep deliveries to friends of the brand, and be built around one hero asset: our joyfully rebranded milk float. Our job? Make it all happen — from the decals to the coffee.

What We Did

We resprayed and wrapped our electric milk float, packed it with coffee, hot urns, and branded crates, and hit the road with the TrueStart crew. Over two days, we activated at four Morrisons stores and staged surprise doorstep drop-offs around Bristol cul-de-sacs — all captured for a dynamic launch video. We coordinated logistics, branding, charging, and tow support for the vehicle, and even got the early-morning sunrise shots covered. Our team worked closely with Morrisons HQ to secure permissions, while managing everything from weather-proofing samples to ironing branded boiler suits (because, obviously).

Why It Worked

This wasn’t just a sampling campaign — it was a moving celebration of purpose, product, and positivity that left over 60K impressions on Instagram. It marked our first ever tour using our own electric vehicle, and TrueStart’s first big retail moment with Morrisons. Big smiles, real connection, and full tins of coffee — now that’s how you do a milk round.