From tree-top canopies to cheer points—Pip & Nut’s high-energy activation kept racegoers fueled and fired up

The Brief in Brief

As a lead sponsor of the Royal Parks Half Marathon, Pip & Nut wanted an activation as bold and energetic as their brand. We delivered an immersive experience across three key areas, celebrating their new peanut butter-stuffed oat bars while keeping racegoers fueled and engaged.

What We Did

At the heart of the activation was the eye-catching tree-top canopy shipping container, complete with a climbing wall challenge that played on Pip & Nut’s signature squirrel energy. The VIP hospitality tent offered a well-earned retreat, with post-race massages, nut butter on toast from the "Toast Bar," and a cozy lounge space. Meanwhile, the Cheer Point—featuring a live brass band and playful “Squirrel Crossing” signage—kept spirits high throughout the course.

Why It Worked

The result? Thousands of samples given at a fun, high-energy activation that left a lasting impression, reinforcing Pip & Nut’s playful personality and ensuring their new bars were the talk of the race.