Matcha, wheels, and a bold green reveal

The Brief in Brief

Blank Street wanted to make a splash over the August Bank Holiday with a pop-up that was more than just a coffee stand—it needed to be interactive, eye-catching, and seamlessly blend with their collaboration with Forest Bikes. The challenge? Creating a unique, functional space in a public park that would draw people in, encourage engagement, and leave a lasting brand impression.

What We Did

Over the August Bank Holiday, we partnered with Blank Street to create their Cycle-Thru Matcha Pop-Up in Clapham Common. Designed for both function and impact, the activation encouraged cyclists to ride through a towering fern-green arch, grab a free matcha, and celebrate Blank Street’s collaboration with Forest Bikes. We transformed their vision into a bespoke kiosk system, seamlessly integrating branding and practicality in a London park setting. For two days, the pop-up became a vibrant hub, drawing in cyclists and city dwellers alike.

Why It Worked

With a striking design and a steady stream of matcha lovers, the activation was a resounding success —turning heads, capturing press attention, and bringing Blank Street’s pedal-powered refreshment to life, we even went viral on Linkedin.