Blending Alpine charm with Cockburn’s warmth

The Brief in Brief

Working alongside The Collab, we were tasked with transforming Between the Bridges into a traditional Alpine lodge for Cockburn’s, creating an inviting, winter-ready space for guests to enjoy. The challenge? Enhance the existing setup to encourage people to stay in the space and experience the brand, and to add warmth, shelter, and alpine-inspired features—while making smart use of existing assets to keep the build sustainable.

What We Did

We extended walling and key structures, introducing added shelter and atmospheric props to bring the Alpine theme to life. Rather than a full rebuild, we refreshed and repurposed existing assets, ensuring the space felt completely transformed without unnecessary waste. The result? A seamlessly integrated, immersive winter lodge, where guests could soak up the festive atmosphere while enjoying a glass of Cockburn’s finest. This approach drew an impressive 155.5k venue visitors, with over 1.62k serves of Cockburn’s sold and 3.24k samples distributed during the event.

Why It Worked

By blending creative design with sustainable thinking, we delivered a high-impact transformation that elevated the guest experience while staying true to the brand. The space didn’t just look incredible—it became a destination, drawing in visitors and making Cockburn’s Alpine Lodge a highlight of the season