TAKING THE BERRY MAGIC TO BERLIN

The Brief in Brief

After the success of our London sampling tour, we hit the streets of Berlin — bringing Driscoll’s delicious berries to a whole new crowd. With Driscoll’s already a loved brand across Europe, the goal was clear: create a high-impact, high-quality sampling activation that amplified brand visibility and got Berliners tasting the best berries around. This time, we needed to adapt the concept to a new city while keeping the energy and impact of our UK tour.

What We Did

We designed a new, lightweight branded trike inspired by the UK version — complete with Driscoll’s signage and market-style touches. Over five days, our team sampled fresh blueberries, blackberries, raspberries, and strawberries in high-footfall areas, handing out over thousands of samples. Sustainability and smart logistics were at the heart of every step.

Why It Worked

By meeting people where they were — with produce as good as Driscoll’s — we turned a simple moment into a sweet brand connection.