Gnomes, hearses, brews—festival magic

The Brief in Brief

Three brands, one festival, and a mission to make their presence unmissable. We designed immersive activations for Proper Job, Liquid Death, and La Chouffe. With dozens of breweries vying for attention at the London Craft Beer Festival, Proper Job, Liquid Death, and La Chouffe needed to cut through the noise and create a lasting impression. The challenge was to craft distinctive, immersive experiences that not only reflected each brand’s personality but also engaged festival-goers in a meaningful way—turning casual samplers into loyal fans.

What We Did

Proper Job’s activation embodied the spirit of a classic alehouse, complete with tastings and brewing workshops. Liquid Death took a rebellious turn with a bold ‘hydration station,’ serving mountain water from a bespoke hearse while championing their anti-plastic mission. For La Chouffe, we built a whimsical woodland bar, featuring their famous gnome mascots and Belgian ale sampling.

Why It Worked

Each activation was more than just a bar—it was an experience. By creating spaces that aligned with each brand’s unique identity, we delivered festival moments that engaged, entertained, and converted beer lovers into lifelong fans. The result? A festival presence that oozed creativity, interaction, and impact.