Convenience just got creative

The Brief in Brief

Seven brands, one stage, and a whole lot of energy. We took Grind, Hip Pop, Hu, Manilife, Moju, Pip & Nut, and Tenzing to the UK’s biggest convenience-retailing event — and made sure every brand stood out. At the National Convenience Show, brands need to shine in a high-stakes retail space. Our challenge? Create distinctive, high-impact activations for seven purpose-driven brands — all using stored and repurposed sets to meet sustainability goals.

What We Did

We rolled out each brand’s existing stand — stored, refreshed, and reimagined to feel like new. From Moju’s shot bar to Grind’s pink takeover and Tenzing’s energy station, each activation was tailored to match the vibe of the show and drive engagement.

Why It Worked

Not only did we deliver standout builds that drew footfall — we did it with zero new set waste. By reusing assets we already had in storage, we hit sustainability targets without compromising on impact. A win for the planet and for every brand involved.