Shoreditch transformed—Oatly style fun

The Brief in Brief

Oatly needed a high-impact activation to launch their global collaboration with Malibu in a way that resonated with their playful, rebellious brand identity. The challenge was to create a space that not only showcased the Piña Oatlada but also felt immersive, entertaining, and distinctly Oatly—while ensuring seamless execution across design, creative programming, and logistics.

What We Did

Over the course of July 2024, we furnished 83 Rivington Street in East London with soft-serve and cocktails, while also hosting DJ nights, live bands, drag bingo, speed dating, and cabaret shows. We created the space to harness everything that makes Shoreditch Shoreditch and blend it with Malibu’s sun-soaked aesthetics, and it didn’t just meet the brief, it exceeded all expectations.

Why It Worked

With a constant stream of happy attendees, a sold out month long events programme and a totally Oatly venue where everyone loved their Piña Oatladas, we more than delivered on the brief to amplify the Oatly brand and their landmark collaboration with Malibu.