Detox your mind, refresh your facts.

The Brief in Brief

Relax. Breathe. Let go of the misinformation. The Oatly Misinformation Spa offered guests a moment of calm in a sea of plant-based conspiracies. Oatly came to us to help them with the launch event for The Small Healthy Book—Oatly’s antidote to food misinformation—we created an experience that blended education, wellness, and Oatly’s signature irreverent tone. The event needed to challenge myths about oat milk, engage key voices in nutrition and media, and leave attendees feeling refreshed—mentally and physically.

What We Did

We transformed The White Space in Borough into a spa-inspired retreat, where guests were welcomed with detoxifying Oatly drinks before exploring an interactive Misinformation Station. A panel discussion brought industry experts together to tackle the biggest plant-based myths, encouraging open conversation and fact-based storytelling. To round off the experience, attendees unwound with a soothing sound bath, complete with mats, robes, and eye masks, creating a moment of reflection in an overstimulated world.

Why It Worked

By mixing science with experience, we created a space that felt playful yet purposeful. The event built trust, sparked conversation, and reinforced Oatly as a brand that stands for transparency—one calming oat sip at a time.