Squirrel tails, golden acorns, and peanut butter delights

The Brief in Brief

To launch Pip & Nut’s Stuffed Peanut Butter Oat Bars with a bang, we transformed their shipping container into an eye-catching treehouse experience—complete with a bespoke climbing wall challenge. Festival-goers suited up with squirrel tails and ears before testing their agility to hit the golden acorn buzzer in record time.

What We Did

Visitors were welcomed by our squirrel-clad brand ambassadors, sampling the new oat bars alongside Pip & Nut’s beloved Chocolate Peanut Butter Cups. For those needing a cool-down, the hatch served up freshly made iced peanut butter and almond butter drinks, delivering a refreshing twist on nut butter indulgence.

Why It Worked

With an energetic atmosphere, playful brand storytelling, and a live leaderboard fueling the competition, the activation brought Pip & Nut’s fun, adventurous spirit to life—turning festival attendees into lifelong fans, one climb at a time.