Neon lights, fur-lined zones, and all the energy

The Brief in Brief

For Valentine’s 2024, Sneak Energy wanted an unforgettable pop-up experience in the heart of Soho. Tasked with bringing their creative vision to life, we transformed 68 Old Compton Street into a high-energy brand playground.

What We Did

From exterior neon illusions and oversized Sneak Bunny cutouts to immersive, themed zones inside, every inch of the space was designed for impact. Visitors explored bold installations—interactive neon displays, a pink fur-lined gaming zone, and a playful statement wall—all seamlessly blending Sneak’s edgy aesthetic with the electric atmosphere of Soho.

Why It Worked

With consistently busy foot traffic, the activation drew crowds of gamers, trendsetters, and passersby, immersing them in the world of Sneak. More than just a pop-up, this was a brand experience—one that turned heads, sparked conversations, and left visitors craving more.