Three brands, one tasty festival

The Brief in Brief

Three standout brands, one iconic festival—our activations for Deli Kitchen, Karma, and ManiLife turned food sampling into an experience worth savoring. Taste of London is a hotspot for food lovers, but with so many brands competing for attention, standing out is everything. Our challenge? To create engaging, high-energy activations that not only showcased each brand’s products but also created real moments of connection.

What We Did

Deli Kitchen invited festival-goers to build their own wraps using fresh, high-quality ingredients, turning sampling into a hands-on experience. Karma brought sustainability to the table with an eye-catching setup, serving fair-trade drinks and sparking conversations about ethical consumption. ManiLife, the peanut butter connoisseurs, went all-in with tasting flights and food pairings, proving just how versatile their nut butters can be.

Why It Worked

We didn’t just hand out samples—we created interactive, immersive moments that captured attention and engaged all the senses. Each activation aligned with the brand’s ethos, making sure their message landed as well as their flavors. The result? More brand love, more engagement, and a festival presence that kept people coming back for more.