Crate to cup—Wildfarmed’s journey

The Brief in Brief

Wildfarmed needed an exhibition stand at London Coffee Festival that did more than just showcase their brand—it had to stop people in their tracks. The goal? A space that captured their counterculture ethos, put food at the heart of the experience, and sparked real conversations about regenerative farming.

What We Did

We designed and built a modular, farm-inspired stand featuring repurposed crates, corrugated metal walls, and rustic detailing, aligning with Wildfarmed’s commitment to sustainability. A neon “Get Baked with Wildfarmed” sign became an instant eye-catcher. We incorporated a full prep and service area, custom branding elements, and a projector displaying dynamic visuals to tell the Wildfarmed story in an engaging way.

Why It Worked

The stand wasn’t just a food stop—it was a destination. Attendees got a taste (literally) of Wildfarmed’s mission, while the immersive setup encouraged connection, education, and engagement. Built with reusability in mind, this activation will continue making an impact at future events.