MEASURING WHAT MATTERS
At Positive Experience, sustainability isn’t a side project — it’s the foundation of everything we do. From reusable set builds to solar-powered sampling tours, we’ve always believed that creating unforgettable brand experiences shouldn’t come at the cost of the planet. Now, we’re taking our commitment even further. We’ve partnered with Sustainability Simplified — a consultancy founded by one of the co-creators of ISLA, the events sustainability collective — to develop a bespoke carbon calculator. The goal? To track and reduce the carbon footprint of every single event we produce.
Once live, our new tool will give us the power to estimate the carbon emissions of an event before it even happens — allowing us to make proactive choices that reduce its impact from the outset. After the event, we’ll use the calculator to generate a detailed carbon report, which we’ll share with our clients so they can see the real-world footprint of their experience. From venue energy usage to transport, staffing, graphics and materials, the calculator will account for Scope 1, 2, and 3 emissions — using a format that’s accessible, accurate, and completely custom to our operations. And this is just the beginning. Together with Sustainability Simplified, we’re building a multi-year roadmap to Net Zero, with annual reporting and reduction strategies baked in — because real progress needs long-term planning, not just short-term pledges.
The carbon calculator won’t be an off-the-shelf tool. It’s being designed specifically around our workflows, with the aim of making carbon tracking part of our everyday rhythm. It’s practical, intuitive, and scalable — meaning we can use it whether we’re producing a single pop-up or a nationwide tour. We’re also building internal training and team engagement into the process. Because the more our people understand the data, the more impact we can collectively make.
According to the latest research, the global events industry emits more than 10% of total global CO2 emissions — making it more urgent than ever for agencies to step up. Measurement is the first step to meaningful change. Without clear data, it’s impossible to track progress, set goals, or hold ourselves accountable. At Positive Experience, we’re proud to be among the first creative agencies building this level of carbon reporting into our event delivery. It means we can continue to innovate with intention, offering brands bold experiences that are better for people and the planet.
We expect the calculator to launch later this year — with a full rollout across all future activations. Clients will receive a clear, easy-to-read impact report post-event, and we’ll work closely with them to find new opportunities to reduce emissions even further. Because in 2025 and beyond, sustainability isn’t optional — it’s the standard. And we’re proud to be raising that bar.
